Whilst designing Vijay's logo he was very clear that he wanted the inclusion of golfing equipment, in particular a golf ball or golf clubs. This was particularly challenging as it can be incredibly easy to create something very cliché. I wanted to bring the main focus of the logo to the typography, so keeping the clubs as more of a supporting element to the logo would best achieve this.

Taking inspiration from the swing of a golf club and the travel of the golf ball we felt this could create something rather unique within the typography of the logo and accentuate what Vijay's coaching is all about. Integrating the arc shape into the crossbar of the 'A' helps to mirror the trajectory of a golf ball in flight, capturing the essence of the sport's fluidity and grace.

While initially drawn to a monochromatic palette, Vijay's willingness to embrace my advice led to the adoption of an off-black, with a more navy tone, and crisp white scheme, accentuated by a vibrant, punchy green hue. This subtle yet impactful choice imbues the brand with sophistication and vitality, ensuring it stands out amidst the sea of traditional golfing logos.